Document Type : Research articles
Authors
1 Professor, Industrial Engineering Faculty, Iran University of Science and Technology, Tehran, Iran
2 Associate Professor, Industrial Engineering Faculty, Iran University of Science and Technology, Tehran, Iran
3 Ph.D. Student, Industrial Engineering Faculty, Iran University of Science and Technology, Tehran, Iran
Abstract
Background: Export orientation is one of the main approaches in developing the Iranian pharmaceutical industry as a key health-related part of industries. It is necessary to identify, formulate, and implement some foresightful strategies and strategic plans toward adopting the export approach in the Iranian pharmaceutical industry.
Objectives: This paper aimed to identify, prioritize, and develop a structural model of foresightful export-oriented strategies and strategic plans for the Iranian pharmaceutical industry.
Methods: Data gathering for identifying strategies was conducted through literature review and some interviews with pharmaceutical industry experts were analyzed through qualitative content analysis. Afterward, the fuzzy DEMATEL technique was used to prioritize and develop cause and effect and structure the model of identified strategies.
Results: Policy modification, privatization, smart self-sufficiency in production, knowledge management at both national policy and industry firm levels, and quality improvement in all aspects of production and products were identified as foresightful export-oriented strategies and plans for the Iranian pharmaceutical industry.
Conclusion: Privatization is the most effective and important foresightful export-oriented strategy in the Iranian pharmaceutical industry.
Keywords
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